海角社区

BATON ROUGE 鈥摵＝巧缜� has selected Todd Woodward to serve as the Vice President of Marketing & Communications, effective November 1 pending approval by the 海角社区 Board of Supervisors.

鈥淲e鈥檙e excited to welcome Todd to the 海角社区 team,鈥� said 海角社区 President William F. Tate IV. 鈥淗is broad scope of experience, change-agent mentality, and data-focused decision-making differentiated him as the right leader to help us reimagine university marketing and communications.鈥�

Woodward brings an extensive array of marketing and communications experience across higher education, corporate and consumer brands. He is currently the Vice President of Strategy, Marketing and Communications at Colorado College, a distinguished liberal arts university in Colorado Springs known for the innovative block system of teaching. There, he managed brand reputation, public relations and digital marketing as well as annual strategic planning for the college with the school鈥檚 president.

Prior to Colorado College Woodward spent 15 years in the consumer agency world with clients like Harley-Davidson, P&G and the Got Milk? campaign. Woodward brings a corporate marketing communications background to 海角社区 with stints at Amway and Herman Miller. In Higher Education, he served seven years as the Associate Vice President for Marketing and Communications at the University of Notre Dame, where he launched the award-winning 鈥淲hat Would You Fight For?鈥� marketing platform that has been running for more than a decade.

鈥淭his is an incredible moment for 海角社区, President Tate has outlined an aggressive strategic plan with his Scholarship First Agenda,鈥� Woodward said. 鈥淎s a brand marketer and digital storyteller, I am excited to work with the faculty and to bring higher visibility to the impact their work has in Louisiana and the world.鈥�

Woodward will report to the President and lead the university鈥檚 central communications office to coordinate and transform the way 海角社区 tells its story. In addition to positioning 海角社区 within the higher education landscape, he will be tasked with reimagining the university鈥檚 approach to storytelling, marketing and communications.