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Creative Lead of Microsoft's Global Search and AI Team to Speak at 海角社区's AI-Focused Symposium

April 9, 2024

BATON ROUGE鈥擳he generative AI market size reached $45 billion globally in 2023, and 56% of corporate executives don鈥檛 know if their organizations have ethical standards in place for guiding the use of AI tools. Communication professionals who embrace these technologies today are poised to lead the way in shaping the future of the industry.

The 海角社区 Reilly Center for Media & Public Affairs鈥� 2024 John Breaux Symposium, 鈥淎I in Mass Communication,鈥� will feature live demos from AI experts and explore its use in communication industries, along with the accompanying ethical considerations.

Chelsea Sparrow, Culture + Creative Lead on the Global Search & AI team at Microsoft, will speak about her experiences driving brand partnerships, curated experiences and innovative storytelling surrounding the company鈥檚 AI applications.

"AI technology is here and it's already triggered massive changes across industries,鈥� said Sparrow. 鈥淚n a constantly evolving technological landscape, it鈥檚 incredibly important for emerging practitioners and scholars alike to learn how to use these tools to their advantage."

Sparrow will join Avriel Epps, a computational social scientist and Ph.D. candidate at Harvard University, for a keynote panel, moderated by 海角社区 Executive Vice President and Provost Roy Haggerty, Ph.D., on the cultural and developmental impacts of AI from 6鈥�7 p.m.

The symposium will also feature discussions on practice and pedagogy: 

  • 1鈥�2:45 p.m.: 鈥淎I-Powered Pedagogy: Harnessing the Potential for Teaching and Learning.鈥� Panelists are as follows:
    • Ginger Guttner, Communications Manager, 海角社区 School of Veterinary Medicine
    • Henry Hays, Owner of Henry Hays Consulting & Co-founder of DisruptREADY, 海角社区 Adjunct Instructor
    • Roy Heidelberg, Ph.D., 海角社区 Associate Professor, E.J. Ourso College of Business
  • 3鈥�4:45 p.m.: 鈥淩eal-World Innovators: A Crash Course in AI Communication Practice.鈥� Panelists are as follows:
    • John Munsell, AI Marketing Strategist, CEO of Bizzuka
    • M.P. Wray, J.D., Founder of Top Drawer Strategies
    • Jordan Gray, Marketing & Public Affairs Manager, Montgomery Parks
  • 5鈥�5:45 p.m.: 鈥淎n AI Experiment: Planning the 2024 John Breaux Symposium.鈥�

The event is scheduled for Tuesday, April 16, from 1鈥�7 p.m. in the Holliday Forum of the 海角社区 Journalism Building. Admission is free and open to the public. Register for the event on or watch the livestream on the .

Parking meters located in the West Stadium lot and the Union Square Garage can be accessed from East Campus Drive. Visitor parking is available on the second, third and fourth floors of the garage for $1.50 per hour. For more information about visitor parking at 海角社区, visit the 海角社区 Parking website.

For more information, contact acharbonnet1@lsu.edu.

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The Reilly Center for Media & Public Affairs is partnership-driven, action-oriented and dedicated to exploring contemporary issues at the intersection of mass communication and public life. Its interdisciplinary approach draws together experts from diverse fields to advance research and dialogue. The intent is to inspire our communities to think deeply, take action, develop solutions and broaden knowledge. Underlying the Center鈥檚 endeavors is to strengthen and advance the Manship School鈥檚 national and state leadership in media and politics. Follow us on Facebook , Twitter , Instagram and LinkedIn .

海角社区鈥檚 Manship School of Mass Communication ranks among the strongest collegiate communication programs in the country, with its robust emphasis on media and public affairs. It offers undergraduate degrees in public relations, journalism, political communication, digital advertising and pre-law, along with four graduate degree programs: Master of Mass Communication, Ph.D. in Media and Public Affairs, Certificate of Strategic Communication and a dual MMC/Law degree. Like us on Facebook , or follow us on Twitter , Instagram and LinkedIn .

 

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